AIR COMPANY exists to solve one problem: climate change. We do this by engineering scalable, modular technology that helps industries reduce greenhouse gas emissions. Our AIRMADE™ System is an advanced carbon conversion technology solution that transforms CO2 into an endless resource.

[ THEN ] As a member of the modest design team at Joe Doucet x Partners, I helped launch AIR COMPANY’s first vodka product and establish the aesthetics it has become so well known for within both the spirits and climate spaces respectively. Our tasks included product development, production, brand implementation and final packaging design.

[ NOW ] As full-time member of the AIR COMPANY team, I helped oversee and direct AIR’s internal rebrand back in 2022. With the scope and scale exceeding our internal teams capabilities at the time, we employed the incredible creative skills of Mouthwash Studio [ LA ], Moniker [ SF ], and Services Généraux [ FR ] to overhaul AIR’s graphic identity and visual aesthetic.

In my role in the project, I helped guide the development of the brand identity and system, ensuring it was positioned for longevity but above all with the flexibility to accommodate AIR’s growing catalogue of carbon innovations. Additionally, my team and I worked closely with the team at Services Généraux to establish refreshed photographic, visual and rendering aesthetics for both campaign and business development needs.

JOE DOUCET X PARTNERS
[ BRAND + PACKAGING ]

MYTHOLOGY
[ BRAND ]

MOUTHWASH STUDIO
[ IDENTITY + ART DIRECTION ]

MONIKER
[ BRAND + IDENTITY ]

SERVICES GÉNÉRAUX
[ CGI ]